Hey, I'm Alejo 👋
A Product & Growth Marketer for Early-Stage Tech Startups
I help startups launch smarter, scale faster, and stand out with a sharp narrative, AI-powered growth systems, and full-funnel marketing strategy.
Trusted by:
Portfolio
See some of my latest work, which I either led or singlehandedly created.
HIGHLIGHTS
🔺 Pre-launch Growth Campaign
47,000 New Users in 48 hs - Polygon x Suku
• The Challenge: Ignite Twitter with excitement for the launch of Polygon 2.0, while promoting participants to download the Suku Wallet.• The Solution: We launched the first open-edition NFT collection minted directly on Twitter, funneling users into the Suku wallet.• The Results: Boy, did the world take notice. The campaign generated: 22M+ impressions; 89,000+ social mentions, 47,000+ Suku wallets downloads, 50,000+ minted NFTs; ‘Polygon 2.0’ trended on Twitter; the NFT collection hit the front page of OpenSea; 92% of the users who participated installed Suku Wallet.• My Role: I spearheaded the campaign’s strategy, led the execution, and created most of the satellite content (shared below 👇), including instructional videos, social media posts, blogs, and PR.• Budget: Approx. 5K USD (very low)
🧲 Lead Magnet
Viral Email Mini-course: 10 Epic Real-world NFT Use Cases
• The Challenge: To grow Suku's email list pre-launch through thought leadership while warming the audience building trust and anticipation for the upcoming wallet launch.• The Campaign: I created a 10-day edu-email series unveiling ten of the most epic uses of NFTs. For users to get the link, they had to like and comment on the announcement on social media.• Funnel: Social media (paid + organic) > Landing page > Email drip > Warm up > Product Launch.• The Result: Gathered 3K emails in 4 months, significantly growing Suku's email audience — played a crucial role in our pre-launch efforts and helped Suku reach 100K wallet users pre-launch.• My Role: Planned and singlehandedly executed the entire program, with help of a copywriter contractor.• Budget: Insignificant
🎥 Product Launch Videos
Introducing Suku Wallet
• The Challenge: To support the product launch with a series of videos: One impactful promotional video that conveys the wallet's value prop and unique features + a battery of educational product walkthroughs.• The Result: We created around 6 videos to promote the launch of the Suku Wallet.• My Role: Developed the concept, wrote the script, and led the development, working closely with our brand designer and an external design agency.
🟢 Rebranding + Websites
Company-wide Rebrand and Websites Development
• The Goal: To support Suku's new strategic pivot, positioning, and launch of Suku's wallet with a revamped brand identity.• The Result: Successfully deployed a new brand identity and two websites, boosting community sentiment and significantly helping improve our brand recognition in the Web3 community.• My Role: Led the company-wide rebranding, managing a design agency and contractors to revamp websites and strengthen our messaging and brand identity.
MORE
Educational Videos
See me in 'youtuber' mode.
• How to Play One World One Dollar: Watch now >
• How to Sell NFTs on OpenSea With Suku Wallet: Watch now >
• Suku Wallet: 3 Game-changing Benefits: Watch now >
• How to Mint Suku-powered NFTs on Twitter Watch now >
• How to Transfer Out NFTs from Your Suku Wallet: Watch now >
Blog Articles
Some of the blogs I wrote.
• Suku's Quarterly Recap: Read Blog >
• Suku and Polygon Unleash NFT Craze on Twitter: Read Blog >
• Free-to-mint NFTs are Flawed: How To Launch One the Right Way Read Blog >
• Suku's Monthly Recap: Read Blog >
• How Suku is Redefining Crypto Wallets: Read Blog >
Resume
Over a decade of experience marketing tech products.
EDUCATION
• MBA, Business Analytics @ USU, San Diego, USA (2021)
• Associate Degree, Marketing Management @ UCLA, Los Angeles, USA (2018)
• Certificate, Entrepreneurship @ IAE, Buenos Aires, Argentina
• Bachelor's Degree, Industrial Design @ UBA, Buenos Aires, Argentina
EXPERIENCE
Independant Marketing Consultant (Oct '24 - Present)
• Advising early-stage tech startups on GTM strategy, positioning, and scalable growth programs across L2s, fintech, infra, and SaaS tools.
• Currently building playbooks on how to apply AI to marketing strategy, research, content, and user segmentation.
GONDI (Fintech: P2P Lending Platform)
Head of Marketing (Apr '24 - Oct '24)
• Led full-stack GTM and marketing for GONDI V3 launch ($80M in loans, $200M+ in volume), driving it to #1 in NFT lending.
• Owned product positioning, narrative development, and launch strategy across product, content, and partnerships.
• Designed and implemented lead gen + BD strategies that drastically boosted daily leads and improved retention.
Suku (Web3 Infrastructure)
Head of Growth (Sept '21 - Dec '23)
• Delivered GTM strategy and launch support for SUKU's flagship wallet, acquiring 100K+ global users pre-launch.
• Led company-wide rebranding and positioning efforts to sharpen messaging and brand identity.
Scaled community from 7K to 70K+ through content strategy and growth loops.
• Collaborated with product and engineering to improve onboarding flows and user activation.
Brandly (B2B Saas)
Head of Marketing (Aug '18 - May '21)
• Drove 150% revenue growth and 50% customer base expansion via product marketing and customer acquisition strategies.
• Owned product positioning and GTM across lifecycle stages; created messaging that resonated with target segments.
• Increased lead generation by 55% and organic traffic by 40% through SEO/SEM and content optimization.
• Built automation and analytics frameworks to scale acquisition and retention.
• Authored top-performing blog articles—ranking #1 on search engines and generating thousands of qualified leads at virtually zero cost.
Viggot (B2B Ecommerce)
Product Marketing Manager (Feb '15 - Jun '18)
• Successfully led GTM for a new e-commerce division, massively contributing to bottom-line growth.
• Boosted multi-channel sales by crafting effective collateral for the Business Dev team and improving the full customer’s journey, from ads to checkout.
Decopop (Print-on-Demand Platform)
Founder & CEO (May '11 - Jan '16)
• Launched Argentina’s first online photo printing and framing service, which the press dubbed “The Framing Store 2.0”
• Successfully scaled and exited through acquisition by a leading home decor supplier.
About Me
Living under the sunny skies of Los Angeles, I'm a bilingual (English & Spanish) Senior Marketer with over a decade of experience in brand, product, and growth marketing verticals within fast-paced teams across Latin America and the United States. I'm also a 2x founder with one exit.I’ve led GTM strategy, positioning, and adoption at early-stage startups—helping take products from zero to traction. Whether it’s launching a new feature, rethinking a funnel, or distilling complex ideas into clear, compelling messaging, I operate at the intersection of strategy, execution, and storytelling.I started out as an Industrial Designer (trained to design lovable products), became a founder (launched 2 startups, exited 1), and evolved into a Full-stack Marketer out of necessity. That blend of creative, strategic, and scrappy still shapes how I work today.
These days, I focus on helping early-stage teams:
👉 Identify the right customer segments
👉 Craft positioning and messaging that actually lands
👉 Build smarter, faster GTM strategies & orchestrate launches
👉 Design scalable content playbooksRecently, I’ve been diving deep into AI for marketing—experimenting, automating, and figuring out how lean teams can get more done with less friction.
Let's connect.
Don't be shy.
Email me with the form below or DM me on LinkedIn.
The best work is done with friends.
Grow faster with done-for-you product marketing videos that don't break the bank.
Creating videos is hard, expensive, and time-consuming.
That's why I offer a video-as-a-service solution that plugs into your content marketing and product marketing teams so you can accelerate growth through video content — at a price you won't find anywhere else.
(Coming soon 👆)
1 Video
$1,750
Early bird offer
$1,200
/per video
1 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
5 Videos
$1,300
Early bird offer
$900
/per video
5 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
10 Videos
$1,000
Early bird offer
$700
/per video
10 x 4k video up to 3 minutes long
Spokesperson
Script writing (from article or research)
Dedicated marketer
Simple graphics and animations
Youtube thumbnail
1 free revision
Branded props
Soundtrack and sound design
Examples
I can create your product demos, tutorials, community guides, and more.
• Promotional: Watch now >
• Game tutorial: Watch now >
• Product Launch: Watch now >
• How-to use Wallet: Watch now >
Why choose me to create your videos?
My video-as-a-service solution is an antidote to the subpar DIY videos and the outdated video agency model.
With Alejo
Under 10-day delivery for complex videos
Affordable and transparent pricing
A dedicated marketing expert
High-quality scripts that work
Video subscription for weekly videos
Start/stop at any time - clear expectations
Traditional agencies
Months spent in production
Hidden pricing and 3x more expensive
Wasted weeks spent in casting
Generalist video knowledge
Long production cycles
Locked-in retainers with higher bills
Schedule a Call
Get on a call with me, Alejo. I'll answer any of your questions about our process, pricing, or anything else really.
Contact Me
Got questions?
I'll get back with answers about our process, pricing, etc.